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Buyers’ Briefing Spring/Summer 2024: Makeup


In the fast-paced world of cosmetics, staying ahead of the competition is paramount for businesses in the makeup industry. As we dive into the spring/summer 2024 season, sellers of makeup products must equip themselves with the latest trends, techniques, and strategies.

The spring/summer 2024 season will bring exciting trends and innovations in the makeup industry. As businesses strive to captivate the market and cater to the ever-changing demands of customers, it is essential to stay ahead of the curve.

This buyer’s briefing highlights the key trends businesses should watch out for, providing valuable insights to navigate the dynamic landscape of makeup in the upcoming season.

Table of Contents
Makeup market overview
5 trends shaping makeup in S/S 24
Final thoughts

Makeup market overview

According to Imarc Group, the global makeup market is currently valued at US$ 37.1 billion. The market is expected to grow at a compound annual growth rate (CAGR) of 4.12% in the next five years.

Growing consciousness among individuals about physical appearance is driving up sales for makeup products. Shifting consumer preferences for organic products catalyze the demand for natural ingredients for makeup.

Further, growing distribution channels are used in selling cosmetic products such as discount stores, supermarkets, and drug stores. The rise of ecommerce platforms has helped to enhance the online retail market.

5 trends shaping makeup in S/S 24

Skincare-infused makeup

A woman using skincare-infused makeup

Skincare-infused makeup is the latest trend in beauty, and it is easy to see why. These products combine the benefits of skincare with the coverage and color of makeup, giving you the best of both worlds.

Skincare-infused makeup is made with ingredients that are beneficial for the skin, such as vitamins, antioxidants, and minerals. These ingredients help improve the skin’s appearance, reduce the appearance of fine lines and wrinkles, and protect the skin from the sun’s harmful rays.

Here are a few examples of skincare-infused makeup products you should consider stocking for your customers:

– Tarte Shape Tape Hydrating Foundation: This foundation is infused with hyaluronic acid and vitamin E to hydrate and protect the skin.

– Urban Decay Hydromaniac Tinted Moisturizer: It infuses hyaluronic acid and antioxidants to hydrate, plump, and protect the skin.

– Benefit Cosmetics Gimme Brow Volumizing Eyebrow Gel: This brow gel is infused with argan oil and vitamin E to nourish and protect brows.

Sustainable beauty makeup

A sustainable beauty makeup cream

The sustainable beauty makeup trend is on the rise as consumers become more and more aware of the environmental impact of the beauty industry. Sustainable beauty products are made with natural ingredients and packaged in recyclable or biodegradable materials.

There are many benefits to using sustainable bamboo packaging. They are better for the environment, producing less waste and pollution. They are also better for your health, as they are made with fewer harmful chemicals. And they can be just as effective as traditional beauty products.

Businesses should focus on sourcing and promoting ethically produced products, free from harmful chemicals and packaged in eco-friendly materials. By keeping a pulse on these key trends, businesses can position themselves as trendsetters and stay relevant in the competitive makeup landscape of S/S 2024.

Colorful expressions

Two women in colorful expressions makeup

The colorful expressions trend uses bold, vibrant colors to create a statement makeup look. This trend is perfect for those who want to add a touch of fun and personality to their everyday makeup routine.

There are many different ways to create a colorful expression look. Users can use eyeshadows, bold lipsticks, or colorful eyeliners to create the desired look.

Here are a few examples of products that you can stock for your customers to create colorful expressions and makeup looks:

– Eyeshadow palettes: Many different eyeshadow palettes are available that feature a variety of bright and vibrant colors. Some popular options include the Urban Decay Naked Heat, Eyeshadow palette, and Natural Nudes Eyeshadow Palette.

– Lipstick: Many different lipsticks are also available in bright and vibrant colors. Options include the Maybelline Superstay, Matte Ink Lipstick, and the Jeffree Star Velour Lipstick.

– Eyeliners: Eyeliners can add a pop of color to your makeup look. Some options include the Urban Decay 24/7 Glide-On Eye Pencil, the Kat Von D Tattoo Liner, and the Stila Stay All Day Waterproof Liquid Eyeliner.

Ethereal glow

A woman applying an ethereal glow makeup

The ethereal glow trend is all about achieving a healthy, radiant complexion. This trend is perfect for those who want to look their best without feeling like they are wearing a lot of makeup.

To achieve an ethereal glow, users start with a good skincare routine. This helps hydrate and protect the skin, giving you a more radiant appearance. Then, they use a light foundation or BB cream to even out the skin tone.

Here are some examples of products you should consider stocking to help your customers achieve an ethereal glow:

– Foundation: A light foundation or BB cream will help to even out your skin tone without making you look too made up. Examples of products are Maybelline Fit Me Matte + Poreless Foundation, the L’Oréal Paris Infallible Fresh Wear Foundation, and the Nars Natural Radiant Longwear Foundation.

– Highlighter: A highlighter can add a touch of extra glow to your cheekbones, brow bone, and Cupid’s bow.

– Skincare: A good skincare routine is essential for achieving an ethereal glow. Make sure to use products that hydrate and protect your skin.

Future metallics

A woman in metallic makeup

Metallics are making a comeback in a big way for spring/summer 2024. This trend is perfect for those who want to add a touch of glamour and sophistication to their everyday makeup look. There are many different ways to wear metallics.

Here are a few examples of products that consumers can use to create a future metallics makeup look:

– Eyeshadow palettes

– Lipstick

– Highlighter

– Nail polish

These are just a few examples of the many products customers can use to create a future metallics makeup look. With so many options, you can find the perfect products to stock up on in anticipation of increased demand.

Final thoughts

This buyers’ briefing S/S 24 highlights the key trends to watch out for in makeup, helping you stock the right products. From skincare-infused makeup to future metallics, the new trends will dominate the spring and summer seasons in 2024.

Sustainability remains a key issue for consumers as the world struggles with the effects of climate change and global warming. Use this briefing guide to select products from the five top trends and give your customers a variety to fulfill their desires.

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