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Everything To Know About the Coquette Beauty Resurgence

Person with pink eyeshadow and pastel fingernails

Have you heard of the coquette beauty trend? It’s taking over TikTok, with the hashtag #coquette reaching more than 12 billion views as of November 2023. Here, we dive into the coquette beauty trend and cover the products consumers are looking for to achieve these looks. 

Table of Contents
What is coquette beauty?
How to achieve the coquette look
Coquette hair and nails

What is coquette beauty?

The term coquette dates back to the 17th century and is defined as a flirtatious stage character. Coquette has tended to indicate hyper-feminine and sexualized characteristics, but in the 21st century, it’s not that simple. 

While coquette beauty trends can still be seen as a representation of hyper-femininity, the encompassing aesthetics look  different now than they did the 2010s. Today, people of all genders are embracing femininity, empowering themselves rather than doing so in a way that fits the male gaze. 

What are the characteristics of coquette beauty today?

The coquette aesthetic refers to a style that emphasizes a playful and flirtatious attitude, often via dainty and delicate elements such as ruffles, bows, and pastel colors.

The coquette beauty trend is taking over TikTok, boasting over 3 billion views. Other related hashtags include #CoquetteMakeupIdeas with more than 380 million views and #CoquetteMakeup with more than 260 million views. 

How to achieve the coquette look

Here, we’ll define the main characteristics of the coquette beauty trend and what products consumers use to achieve these looks. 

Perfect complexion

Woman applying foundation with their finger

The foundation of coquette makeup is a youthful complexion, with consumers reaching for various products to achieve this:

  1. A gentle face cleanser to first clean the skin
  2. Matte primer to create a smooth base
  3. Skin-toned complexion foundation for an even and bright-looking complexion
  4. Concealer for the skin around the eyes

What is matte foundation?

Matte foundation provides a flat, shine-free finish to the skin. It is designed to minimize the appearance of oiliness and give the user’s complexion a velvety, non-glossy look, which is perfect for achieving the coquette aesthetic.

Its popularity stems from its oil-controlling properties, which makes it suitable for oily and combination skin types. The foundation provides medium-to-full coverage, concealing imperfections and creating a smooth canvas for makeup application. At the same time, its photogenic finish and longevity make it ideal for special events and photo-ready looks. 


Close-up of a person’s eye wearing pink shimmery eyeshadow

For the eyes, think shy, flirty, and feminine via cat eyeliner and pink or other pastel eyeshadows, while wispy lashes are what coquette beauty adherents seek for their lashes.

And don’t forget the eyebrows! Coquette brows are full, well-shaped, and groomed. Many opt to brush their brows after grooming and then laminate them with a brow gel. 

For more inspiration, check out the other lash and eyebrow trends that were popular this year.


Person with coquette beauty aesthetic including bright pink blush

Flushed pink cheeks exude youthful innocence, so blusher is critical to the coquette aesthetic. Many opt for a creamy blush since the pink blush is supposed to stand out. 

A great way to achieve this is with liquid blush, which typically comes in small bottles or tubes with a built-in applicator, such as a pump, dropper, or brush, making it easy to apply directly to the user’s cheeks and other areas.

Why is it so popular? Well, it’s easy to build up how much you want, lasts for a long time, and works for all skin types. Plus, this liquid wonder isn’t just for the cheeks – it can be used as a lip tint or eyeshadow, giving users a fresh and radiant look. No wonder it’s a go-to in the beauty world, especially for those aiming for a coquette aesthetic.

Rare Beauty’s “Soft Pinch” is one example of a liquid blush that has gone viral on TikTok. Blush wands are also incredibly popular with TikTokers. 


People tend toward pastel pinks or a nude color for the lips. Lip color is often matched with the blusher, which is why cream blush is so popular.  

Coquette hair and nails

The coquette beauty trend doesn’t just apply to makeup but to hair and nails as well. For example, #CoquetteNails alone has over 62 million views on TikTok. 

The coquette nail trend aligns with the fun and feminine style we’ve seen with the makeup tips above. Of course, this means cute pastels and other feminine touches like bows, flowers, hearts, and pearls

Pastel nails with gems and bows on them

Bows are also in when it comes to coquette hairstyles. #CoquetteHair has over 30 million views on TikTok, while #HairBow has over 560 million views. These styles are defined by braids, updos, curls, and messy buns for a more playful and mysterious look.

French braid laying on a bed tied up with a bow


Coquette beauty is classic, flirty, and seemingly here to stay if the current figures on TikTok are anything to go by. Boost sales by staying on top of this beauty trend and stocking the products that consumers are after. 

If you want the latest beauty products, browse the thousands of options on Alibaba.com.

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