Makeup & Tools

In today’s retail landscape, mastering TikTok isn’t just a luxury, it’s a necessity. Read on to learn how to use TikTok effectively to promote your beauty business.

A rundown of the viral TikTok beauty products that have captivated millions and embraced innovation like never before.

Discover the top 11 makeup brush trends for 2023. Businesses can stay ahead in the beauty industry by stocking these innovative tools.

Are you wondering what the eyes and cheeks finish trend will be in 2024 and beyond? Read on to learn about these seven trends that will boost sales.

The future of makeup 2026 will affect customer demands and the products they will use. Here’s what businesses can expect.

Learn these seven lip finishes trending in 2024 spring/summer, from striking berry tones to dazzling directional purples.

From vibrant color palettes to innovative formulations, this guide will equip you with the knowledge to make informed purchasing decisions. Discover the latest makeup trends and must-have products.

From bold and vibrant hues to soft pastels, stay ahead of the upcoming color trends for the beauty industry in 2025!

This article uncovers one of the latest trends in the beauty industry: the male makeup movement. Read on to learn about the societal and cultural shifts driving men to embrace makeup.

Manicure brushes vary depending on the nail art style and the preferences of the manicurist. Learn about brush hair and handle types for a better manicure.

The beauty industry constantly changes, with new trends dominating each season. Read on to learn about the top autumn/winter runway developments for 2023/4.

Well-groomed eyebrows can make a massive difference to a person’s appearance, so many men are adapting to new eyebrow trends and taking eyebrow grooming seriously.

The 80s are back in the beauty industry. Find out six 80s makeup trends that will set your business apart this year.